Discover How to Become a Social Media Manager
Before explaining how to become a social media manager, I’d better make sure you know what that is, as it’s a job which hasn’t been around for very long, yet is being claimed by some to be the most in-demand job around at the moment.
So what exactly is a social media manager?
You know what social media is and if you are like most people who own a computer or mobile phone, you use it all the time. Over 800 million people have signed up for Facebook and 50% of them login every day.
There are over 200 million tweets sent every day. (that was the figure at the end of June 2011 and so it’s probably more now) and LinkedIn is a powerful site, both for growing your business or for finding a job.
And of course, there is Youtube, which belongs to Google and has become a powerful search engine itself. And Google have now introduced Google +.
Social media has become an integral part of our lives. But it’s not just about keeping in touch with your friends. Businesses are also finding that social media is a great way to get in touch with their customers, get feedback and create community, which of course, leads to more sales.
However, not all businesses know how to use Facebook, LinkedIn, Twitter and Google + to expand their customer base. While a lot of the bigger companies have already developed a massive social presence online, many smaller companies just don’t know where to start and even if they do, don’t have the time to set up their business page and maintain their social presence.
This is where a social media manager comes in. Larger companies employ them in full time positions and many smaller companies use freelance social media managers, who can offer flexible services, for example a few hours a week. This can then be increased if the campaigns they set up are effective and start bringing in the cash.
What Do You Need to Know to Become a Social Media Manager?
- You will need to have a thorough understanding of Social Media and how it can be used by businesses.
- You’ll need to know how to determine the best keywords for each client
- And be able to set up a great looking business page on Facebook.
- You will also need to set up Twitter and LinkedIn accounts
- And how to set up and use Google + for businesses
- And be able to create a campaign which will integrate all of these in a way that engages people and encourages them to like or plus the page, share the content on their own social networks and re-tweet your messages.
- You will have ensure that the client is sufficiently engaged to provide you with the information you need on an ongoing basis
- You’ll need to understand how to make messages go viral, such as by setting up quizzes or contests
- You’ll also need to be able to find clients and outsource work when you get busy.
So there is a lot to learn, but none of it is too difficult, but since there is so much of it, it can be a daunting and confusing task.
Begin by learning about one social media platform, Facebook is a good place to start .First of all, search online for free information. Later on, if you have a little money to invest, you can buy some plugins and short courses to give you an edge in the marketplace.
You’ll need to start out by creating your own website for your social media business and a facebook page and twitter account. If you already have a website for another niche or topic, you could try out some of your ideas on that first. This will give you a chance to build a Facebook page and learn how to set up contests and so on before you launch yourself as a Social Media Manager.
As with many work at home businesses, you can start out very small and build up as you gain experience, you can expand and start outsourcing. So the steps to take are:
Learn about social media and how it can be used for business
- Set up your own business page, LinkedIn profile and twitter account.
- Experiment with different techniques to find out what works.
- Offer your services to a local business or sole trader – choose someone you know quite well, such as your hairdresser or dentist, if they don’t already have an effective social media presence. It’s a good idea to choose someone who already has a basic Facebook page, with some likes, but who could clearly benefit from what you have learned.
To get started with creating Facebook Business Pages, you can use wpfacepages, which allows you to set up a mini site in wordpress and then link it to Facebook. You can create optin forms, a sales page and just about anything you can do in WordPress. You can buy a developer’s licence, which allows you to create unlimited pages for yourself and for clients.
Once you have learned how to set up a good business Fanpage, your next step as a social media manager is to learn how to engage people and get them to like your page.